Who is our audience?
When we make a film, we have many things which go inside our
minds, and one of those is the target audience. A film is made and categorized
in a particular genre, and certified either as ‘U’ U/A’ or an ‘A’. But have you
ever thought of what exact audience you want for watching your film? This is
also a very tricky part as well. Let me explain how. We make a film according
to our own creativity. As I had said previously that this is the biggest
disadvantage in this field as one may like your creativity, and the other may not. But what if your film is loved by a
small part of the audience instead of the majority part? Let me take an
example, in India. We our brought up by a particular culture, and
psychologically our mind follows only that way of learning, behaving, seeing,
and reacting to the things happening in front of us. But usually what happens
is that if we make a film which is very distinct from the particular way of the
current living status, then mostly at start the audience will not be able to
connect themselves, and also they might go against the film. How much ever
talented and creative you are until, and unless the film is not liked by the
majority of the audience it will not be successful, and also people might after
sometime forget even if it exits in the film industry. In India it usually
happens that ‘majority’ of the people go to watch a film as according to the
star system; the cast chosen for the film, instead of seeing the plot. I am not
generalizing anything, as there also might be people who prefer to watch films
according to the story, etc. In my point of view, there is no harm in
experimenting different kinds of films. Maybe a person who is just in love with
the genre like drama can experiment watching a violent film. There is no
guarantee that he/she might like it, but at least as an audience you tried to
watch something different right? As a film maker we make films if we like the
idea, and have the trust that you will also do, because that ‘trust’ only
pushes the film maker to carry on with the idea.
Cinema is such a strong medium that we can show the culture,
and the way people live for example we can show how the living style of the
people who are in The United States sitting just in India itself. But as an audience
you can be entertained, and explore as well. In my point of view if we choose our audience
then your talent, and name as well will be in limited people’s head and this
for surely just depends on the way of your film making. Obviously the film
being certified to particular audiences is accepted but there is at least no
harm in looking at something very different portrayed by someone’s point of
view. Hence as a film maker you can never know who your audience exactly is,
but just can see the numeric figures rated to your film.
