Importance of Distribution
Everyone knows that a film maker makes a film to reach the
audience, but have you ever wondered about the importance of the stage of
‘Distribution’. As we all know through distribution; marketing you can reach
the audience. The importance of this specific stage is mainly that it helps you
reach the public in distinct kind of ways. The first way which is very common
now a days, and that is through the social networking websites. Now a days the
social media is the target of the film makers as especially youngsters now a
days are hopping on to it. It is also beneficial as is it free, and also reaches
a mass all over the world. The other way of distribution is through promotion
of the film. Now promoting a film also very well has very distinct ways, such
as starting from releasing the poster to the motion picture, etc. to help gain
the curiosity from the public about your upcoming film. Well, this particular
stage though very well depends on your budget available. The more money you will
have the more you can even explore the audience through different places. If
you have a sufficient budget to support your film you can also take your film
to different parts of the world. The main key for the distribution part to be a
success is the USP; unique point of spreading your film. Now this can also be
done in your own creative way. Promoting the film in a creative manner which
will reach the people will also surely help the hall to be full because of your
film. A very common way is through social work. For example, if you make a film
regarding a topic like social cause, then promoting it that way will help you
for sure, as well as touching many people hearts. Even the film can be
distributed the kind of genre you have selected. If it is a horror film, you
can create a set up for the audience to experience the movie in live, or in
your own distinct kind of ways.
As an audience when you see television programs you also
notice the cast and directors introducing their film through the specific show
very smartly.
This particular stage is organized by the film distributor where
he/she will also form a marketing strategy for the film. It’s very important as
a film maker to know which kind of audience you want as well. So make sure this
particular process is successfully achieved, as without this you will have
limited people to watch your film. It’s also very vital to make sure the use of
money at the right place in the right time to the right people so that your
film can be a success. Even through the distribution verify the reason for the
people to watch your film, and prove
that it’s worth it also.
