Thursday, 21 July 2016

Importance of Distribution

Importance of Distribution

Everyone knows that a film maker makes a film to reach the audience, but have you ever wondered about the importance of the stage of ‘Distribution’. As we all know through distribution; marketing you can reach the audience. The importance of this specific stage is mainly that it helps you reach the public in distinct kind of ways. The first way which is very common now a days, and that is through the social networking websites. Now a days the social media is the target of the film makers as especially youngsters now a days are hopping on to it. It is also beneficial as is it free, and also reaches a mass all over the world. The other way of distribution is through promotion of the film. Now promoting a film also very well has very distinct ways, such as starting from releasing the poster to the motion picture, etc. to help gain the curiosity from the public about your upcoming film. Well, this particular stage though very well depends on your budget available. The more money you will have the more you can even explore the audience through different places. If you have a sufficient budget to support your film you can also take your film to different parts of the world. The main key for the distribution part to be a success is the USP; unique point of spreading your film. Now this can also be done in your own creative way. Promoting the film in a creative manner which will reach the people will also surely help the hall to be full because of your film. A very common way is through social work. For example, if you make a film regarding a topic like social cause, then promoting it that way will help you for sure, as well as touching many people hearts. Even the film can be distributed the kind of genre you have selected. If it is a horror film, you can create a set up for the audience to experience the movie in live, or in your own distinct kind of ways.

As an audience when you see television programs you also notice the cast and directors introducing their film through the specific show very smartly. 
This particular stage is organized by the film distributor where he/she will also form a marketing strategy for the film. It’s very important as a film maker to know which kind of audience you want as well. So make sure this particular process is successfully achieved, as without this you will have limited people to watch your film. It’s also very vital to make sure the use of money at the right place in the right time to the right people so that your film can be a success. Even through the distribution verify the reason for the people  to watch your film, and prove that it’s worth it also. 

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