Importance of an Art Director

Importance of an Art Director

A director gives his/her vision to the team, where the actor/actresses contributes their part in portraying the role of the character, the cinematographer executes by shooting the scene the way the mood, and the ambiance is with the help of the lighting, and so on. But what about the Art Director? The Art Director's contribution is also one of the most essential for the film, as the look of the movie is depended mostly upon them. According to the genre, and the story the set up will take place. For example if the story revolves around the century before we live in currently has a lot of research work, and also according to the Art director's talent the set will be built up as well. If the story takes place in future, that is the century after us, then the imagination of the Art director should contribute a lot with the director's vision. Basically the Art Director helps giving life to the visual ambiance, and look of the film from the director's vision. In my point of view, the art director is the one who mostly should intake what the imagination in the director's mind, and also give quality to the particular story. The audience also will enjoy the film more if it is visually appealing, as the film at the end of the day is seen, and heard by the audience. It's very important for giving the eyes of the audience a view which helps them get involved more in the story. It's but obvious that more beautiful the set up, and if I mean beautiful it is related to all kinds of genre, the better the shot will look in the frame of the camera, giving the scene a stunning look as well. One very vital point to remember that the job of the Art director is vast as well. The art director works across various departments such as the Location Manager, where he/she will recommend a location according to the particular scene, then also look at the Floor Plan if the arrangement is planned perfectly. The backbone of the storyboard is also the Art director. 

Being an Art director is not an easy job as you have to be creative, as well as technical at the same time. Research is very important for the art director to prepare the setting also. The characters will also have an alluring look because of the help of the background being set up. 

The budget is one of the main factor in art direction which is to be considered as according the what the producer has input in the film the sets, and locations will be set.